Hey there 👋🏼,
I’m Prishal
Front-end Developer & UX/UI Consultant
Design and Technology lover
Technical skills
Technical skills
Git
A11y
HTML
CSS
JavaScript
React
Next.js
Atlassian
Figma
handlebars
Tailwind CSS
Node.js
Redux
TypeScript
Azure DevOps
Less
Bootstrap
Sass (SCSS)
jQuery
React Router
Jest
GitHub
sendgrid
PostgreSQL
JSON Web Token
Express
Docker
BitBucket
Experience
Nuffield Health
April 2023 - Present ()
Front-end Developer
- Focused on increasing conversion rates for gym memberships and consultant bookings while reducing contact centre inquiries by enabling self-service.
- Led the front-end development to digitalise the Health Assessment journey, allowing users to book appointments online independently for the first time.
- Conducted accessibility audits on key applications, ensuring WCAG 2.2 compliance to enhance user experience for all.
- Leveraged UX experience to recommend improvements to user journeys, increasing bookings and boosting revenue.
Dr. Martens plc
Sept 2022 - April 2023 (8 months)
Junior Front-end Engineer
- Worked across two product teams using Agile Scrum methodology, where my focus on accessibility led to an 11% increase in compliance across our global sites.
- Developed new features, including an enhanced Size Guide and Product Filters, to improve user experience.
- Championed efforts to reduce technical debt by cleaning up code and resolving bugs.
iChoosr Ltd.
Oct 2018 - Mar 2022 (3 years, 6 months)
Marketing and UX Specialist
- Utilised design thinking principles as a certified behavioural designer, collaborating with data analytics and CRO teams to make data-driven decisions that optimised the user interface and overall experience across various UK business lines.
- Conducted market research through human insight interviews and usability tests to deepen understanding of the customer journey and implement targeted improvements.
- In the final six months, focused on front-end development, collaborating with the DevOps team to transition to Agile Scrum. Contributed ad-hoc HTML/CSS/Bootstrap code, while enhancing skills in React and updating JavaScript knowledge.
WHCVS
Jan 2015 - Jun 2016 (1 year, 6 months)
Web Developer and Marketing Assistant
- Managed the company website using HTML/CSS, ensuring regular content updates for the WHCVS blog.
- Designed and maintained cohesive online and print communications to effectively showcase the brand to new donors.
- Achieved donation growth through consistent online and social media activities, alongside successful marketing events.
Ritzy's Nail Boutique
Jun 2013 - Jun 2014 (1 year, 1 month)
Web Developer, Marketing Specialist, and UX Manager
- Designed, developed, and maintained a new website, applying UX principles like user research and usability testing.
- Managed and updated the website continuously until the business dissolved in 2020.
- Oversaw online communication, planning, design, implementation, and analysis for the rebrand, enhancing brand image and clarity.
- Utilised brand recall and recognition tests to assess the rebrand, resulting in a 50% increase in local awareness.
Nuffield Health
Apr 2023 - Present ()
Front-end Developer
- Focused on increasing conversion rates for gym memberships and consultant bookings while reducing contact centre inquiries by enabling self-service.
- Led the front-end development to digitalise the Health Assessment journey, allowing users to book appointments online independently for the first time.
- Conducted accessibility audits on key applications, ensuring WCAG 2.2 compliance to enhance user experience for all.
- Leveraged UX experience to recommend improvements to user journeys, increasing bookings and boosting revenue.
Dr. Martens plc
Sept 2022 - Apr 2023 (8 months)
Junior Front-end Engineer
- Worked across two product teams using Agile Scrum methodology, where my focus on accessibility led to an 11% increase in compliance across our global sites.
- Developed new features, including an enhanced Size Guide and Product Filters, to improve user experience.
- Championed efforts to reduce technical debt by cleaning up code and resolving bugs.
iChoosr Ltd.
Oct 2018 - Mar 2022 (3 years, 6 months)
Marketing and UX Specialist
- Utilised design thinking principles as a certified behavioural designer, collaborating with data analytics and CRO teams to make data-driven decisions that optimised the user interface and overall experience across various UK business lines.
- Conducted market research through human insight interviews and usability tests to deepen understanding of the customer journey and implement targeted improvements.
- In the final six months, focused on front-end development, collaborating with the DevOps team to transition to Agile Scrum. Contributed ad-hoc HTML/CSS/Bootstrap code, while enhancing skills in React and updating JavaScript knowledge.
WHCVS
Jan 2015 - Jun 2016 (1 year, 6 months)
Web Developer and Marketing Assistant
- Managed the company website using HTML/CSS, ensuring regular content updates for the WHCVS blog.
- Designed and maintained cohesive online and print communications to effectively showcase the brand to new donors.
- Achieved donation growth through consistent online and social media activities, alongside successful marketing events.
Ritzy's Nail Boutique
Jun 2013 - Jun 2014 (1 year, 1 month)
Web Developer, Marketing Specialist, and UX Manager
- Designed, developed, and maintained a new website, applying UX principles like user research and usability testing.
- Managed and updated the website continuously until the business dissolved in 2020.
- Oversaw online communication, planning, design, implementation, and analysis for the rebrand, enhancing brand image and clarity.
- Utilised brand recall and recognition tests to assess the rebrand, resulting in a 50% increase in local awareness.
Projects
Multi-step form
A simple multiple-step subscription form for a hypothetical games company. Contains front-end validation and a summary page of what the user has chosen.
Prish.al
Prishal's Portfolio - Front-end Developer - Art, Animal, Design and Tech lover. Passionate about the endless possibilities with technology.
Quizzical
An online multiplayer quiz game targeted and tailored to adults that want to compete and drink with their friends. Users aim to have fun in an engaging way at social gatherings and Quizzical helps them.
Education
University of Hertfordshire, UK
Level 6 - BA First Class Honours - 2014 - 2018
Discipline: Marketing with a Year Abroad
Winner of a 2018 Deans Award and Go Herts Award
Stockholm University, Sweden
Level 6 - 6.5 ETCS Credits - 2018 Summer School
Modules studied: International Commercial Arbitration Law & Current Topics in Advertising & PR
Western Sydney University, Australia
Levels 4 - 6 - Year-long exchange - 2016 - 2017
Modules studied: Marketing, Personal and Corporate Investment Management, Statistics and Chemistry
ESSCA School of Management, Hungary
Level 7 - 12 ETCS Credits - 2015 Summer School
Modules studied: International Marketing & Logistics and Post-Modern Marketing
City and Islington Sixth Form College, UK
Level 3 - 300 UCAS Points (Pre-2017) - 2012 - 2014
Subjects: Chemistry (B), Computing (B) and Electronics (B)
University of Hertfordshire, UK
Level 6 - BA First Class Honours - 2014 - 2018
Discipline: Marketing with a Year Abroad. Winner of a 2018 Deans Award and Go Herts Award
Stockholm University, Sweden
Level 6 - 6.5 ETCS Credits - 2018 Summer School
Modules studied: International Commercial Arbitration Law & Current Topics in Advertising & PR
Western Sydney University, Australia
Levels 4 - 6 - Year-long exchange - 2016 - 2017
Modules studied: Marketing, Personal and Corporate Investment Management, Statistics and Chemistry
ESSCA School of Management, Hungary
Level 7 - 12 ETCS Credits - 2015 Summer School
Modules studied: International Marketing & Logistics and Post-Modern Marketing
City and Islington Sixth Form College, UK
Level 3 - 300 UCAS Points (Pre-2017) - 2012 - 2014
Subjects: Chemistry (B), Computing (B) and Electronics (B)
