Hey there 👋🏼,
I’m Prishal

(Front-end) Digital Software Engineer (& UX/UI Designer)

Jan 2025 - Present ()

• Lead front-end engineer for a high-impact consultant booking project, optimising three core applications to surface appointments earlier in the user journey.
• Leading accessibility improvements through audits and updates to key applications, ensuring WCAG 2.2 compliance and a more inclusive user experience.
• Contribute to UX and CRO initiatives by refining CTAs, streamlining journeys, and improving design consistency—currently leading a font replacement project to unify the digital estate.

(Front-end) Developer

Apr 2023 - Jan 2025 (1 year, 10 months)

• Focused on increasing conversion rates for gym memberships and consultant bookings while reducing contact centre inquiries by enabling self-service.
• Led the front-end development to digitalise the Health Assessment journey, enabling users to book appointments online independently for the first time.
• Gathered insights from usability interviews, transcribed and analysed findings, and delivered actionable recommendations to improve user experience.
• Conducted accessibility audits on key applications, ensuring WCAG 2.2 compliance to enhance user experience for all.
• Leveraged UX experience to recommend improvements to user journeys, increasing bookings and boosting revenue.

Junior Front-end Engineer

• Worked across two product teams using Agile Scrum methodology, where my focus on accessibility led to an 11% increase in compliance across our global sites.
• Developed new features, including an enhanced Size Guide and Product Filters, to improve user experience.
• Championed efforts to reduce technical debt by cleaning up code and resolving bugs.

Marketing and UX Specialist

• Utilised design thinking principles as a certified behavioural designer, collaborating with data analytics and CRO teams to make data-driven decisions that optimised the user interface and overall experience across various UK business lines.
• Developed hypotheses and designed A/B tests to evaluate and optimise user engagement and conversation rates.
• Conducted market research through human insight interviews and usability tests to deepen understanding of the customer journey and implement targeted improvements.

Web Developer and Marketing Assistant

• Managed the company website using HTML/CSS, ensuring regular content updates for the WHCVS blog.
• Designed and maintained cohesive online and print communications to effectively showcase the brand to new donors.
• Achieved donation growth through consistent online and social media activities, alongside successful marketing events.

Web Developer, Marketing Specialist, and UX Manager

• Designed, developed, and maintained a new website, applying UX principles like user research and usability testing.
• Managed and updated the website continuously until the business dissolved in 2020.
• Oversaw online communication, planning, design, implementation, and analysis for the rebrand, enhancing brand image and clarity.
• Utilised brand recall and recognition tests to assess the rebrand, resulting in a 50% increase in local awareness.