Hey there 👋🏼,
I’m Prishal
Software Engineer
Focused on cross-team delivery and product outcomes
Engineering • UX • Marketing background
Certifications & Professional Skills
Certified Scrum Master
PRINCE2 7 Foundation
Experience
Nuffield Health
April 2023 - Present ()
Digital Software Engineer (& Delivery Manager)
Delivered end-to-end engineering and delivery across service optimisation, experimentation (A/B testing), and digital product initiatives, improving user experience, self-service capability, and conversion across key customer journeys.
- Delivered the first iteration of an A/B test on our treatment landing page, increasing conversion by up to 15% and generating an estimated additional £45k in potential monthly revenue.
- Led end-to-end engineering and delivery of a web forms improvement project focused on improving self-service and reducing pressure on customer service teams. The first two iterations delivered an 11% reduction in demand.
- Led delivery of the digital Health Assessment journey from design through to release, contributing to ~60% of all bookings.
- Transitioned 1,100 monthly bookings from a manual workflow to a fully self-serve system, generating ~450 additional bookings per month (≈£337.5k potential monthly revenue).
- Leading the engineering and delivery of a large A/B testing programme for our gym pages, which are currently undergoing a long-overdue refresh.
Dr. Martens plc
Sept 2022 - April 2023 (8 months)
Junior Front-end Engineer
Supported delivery of front-end features and improvements across two product teams in an Agile Scrum environment.
- Facilitated stand-ups, retrospectives, backlog refinement, and sprint planning to ensure smooth team delivery.
- Coordinated accessibility improvements across global sites, achieving an 11% increase in compliance.
- Owned delivery of new features, including an enhanced Size Guide and Product Filters, improving user experience.
- Supported A/B testing and data-driven optimisation.
- Reduced technical debt by cleaning up code and resolving bugs.
iChoosr Ltd.
Oct 2018 - Mar 2022 (3 years, 6 months)
Marketing and UX Specialist
Delivered cross-team projects improving user experience, campaigns, and digital journeys.
- Led delivery of improvements to the online joining journey (Solar Together), coordinating designers, CRO, and data teams, and managing testing and implementation.
- Coordinated teams to gather requirements, shape priorities, and keep stakeholders informed.
- Led a UK business line brand consolidation project (Big Community Switch), streamlining marketing materials and improving efficiency in client content production.
- Conducted usability tests and human insight interviews to inform data-driven decisions and optimise user interfaces.
- Transitioned to front-end development, contributing HTML/CSS/Bootstrap and collaborating with DevOps in an Agile Scrum environment.
Nuffield Health
Apr 2023 - Present ()
Digital Software Engineer (& Delivery Manager)
Delivered end-to-end engineering and delivery across service optimisation, experimentation (A/B testing), and digital product initiatives, improving user experience, self-service capability, and conversion across key customer journeys.
- Delivered the first iteration of an A/B test on our treatment landing page, increasing conversion by up to 15% and generating an estimated additional £45k in potential monthly revenue.
- Led end-to-end engineering and delivery of a web forms improvement project focused on improving self-service and reducing pressure on customer service teams. The first two iterations delivered an 11% reduction in demand.
- Led delivery of the digital Health Assessment journey from design through to release, contributing to ~60% of all bookings.
- Transitioned 1,100 monthly bookings from a manual workflow to a fully self-serve system, generating ~450 additional bookings per month (≈£337.5k potential monthly revenue).
- Leading the engineering and delivery of a large A/B testing programme for our gym pages, which are currently undergoing a long-overdue refresh.
Dr. Martens plc
Sept 2022 - Apr 2023 (8 months)
Junior Front-end Engineer
Supported delivery of front-end features and improvements across two product teams in an Agile Scrum environment.
- Facilitated stand-ups, retrospectives, backlog refinement, and sprint planning to ensure smooth team delivery.
- Coordinated accessibility improvements across global sites, achieving an 11% increase in compliance.
- Owned delivery of new features, including an enhanced Size Guide and Product Filters, improving user experience.
- Supported A/B testing and data-driven optimisation.
- Reduced technical debt by cleaning up code and resolving bugs.
iChoosr Ltd.
Oct 2018 - Mar 2022 (3 years, 6 months)
Marketing and UX Specialist
Delivered cross-team projects improving user experience, campaigns, and digital journeys.
- Led delivery of improvements to the online joining journey (Solar Together), coordinating designers, CRO, and data teams, and managing testing and implementation.
- Coordinated teams to gather requirements, shape priorities, and keep stakeholders informed.
- Led a UK business line brand consolidation project (Big Community Switch), streamlining marketing materials and improving efficiency in client content production.
- Conducted usability tests and human insight interviews to inform data-driven decisions and optimise user interfaces.
- Transitioned to front-end development, contributing HTML/CSS/Bootstrap and collaborating with DevOps in an Agile Scrum environment.
Education
University of Hertfordshire, UK
Level 6 - BA First Class Honours - 2014 - 2018
Discipline: Marketing with a Year Abroad
Winner of a 2018 Deans Award and Go Herts Award
University of Hertfordshire, UK
Level 6 - BA First Class Honours - 2014 - 2018
Discipline: Marketing with a Year Abroad. Winner of a 2018 Deans Award and Go Herts Award
