Hey there 👋🏼,
I’m Prishal
Software Engineer
Focused on cross-team delivery and product outcomes
Engineering • UX • Marketing background
Certifications & Professional Skills
Certified Scrum Master
PRINCE2 7 Foundation
Experience
Nuffield Health
April 2023 - Present ()
Digital Software Engineer and Delivery Manager
Delivery Manager and Lead Engineer for the Conversion Rate Optimisation (CRO) Squad, leading cross-functional delivery across experimentation, service optimisation and digital product initiatives. Responsible for aligning stakeholders, managing delivery and driving engineering execution to improve customer journeys, conversion and business outcomes.
- Currently leading the delivery of a large-scale hospital content programme, aligning SEO, Consultants, GPs and Content Editors to improve the quality and value of content available to patients.
- Led end-to-end delivery and engineering of a hospital web forms improvement project, increasing customer self-service and reducing web form demand by 46% against a 30% target, while generating additional consultant bookings representing £1.12m in potential annual revenue.
- Delivered front-end work to surface available appointments earlier in the journey across three core applications, generating ~450 additional bookings per month and an estimated £4.05m in annual monthly revenue.
- Transitioned 1,100 monthly consultant bookings from a manual workflow to a fully self-serve system.
- Led delivery of the digital Health Assessment journey from design through to release, contributing to ~60% of all bookings.
Dr. Martens plc
Sept 2022 - April 2023 (8 months)
Junior Front-end Engineer
Supported delivery of front-end features and improvements across two product teams in an Agile Scrum environment.
- Facilitated stand-ups, retrospectives, backlog refinement, and sprint planning to ensure smooth team delivery.
- Coordinated accessibility improvements across global sites, achieving an 11% increase in compliance.
- Owned delivery of new features, including an enhanced Size Guide and Product Filters, improving user experience.
- Supported A/B testing and data-driven optimisation.
- Reduced technical debt by cleaning up code and resolving bugs.
iChoosr Ltd.
Oct 2018 - Mar 2022 (3 years, 6 months)
Marketing and UX Specialist
Delivered cross-team projects improving user experience, campaigns, and digital journeys.
- Led delivery of improvements to the online joining journey (Solar Together), coordinating designers, CRO, and data teams, and managing testing and implementation.
- Coordinated teams to gather requirements, shape priorities, and keep stakeholders informed.
- Led a UK business line brand consolidation project (Big Community Switch), streamlining marketing materials and improving efficiency in client content production.
- Conducted usability tests and human insight interviews to inform data-driven decisions and optimise user interfaces.
- Transitioned to front-end development, contributing HTML/CSS/Bootstrap and collaborating with DevOps in an Agile Scrum environment.
Nuffield Health
Apr 2023 - Present ()
Digital Software Engineer and Delivery Manager
Delivery Manager and Lead Engineer for the Conversion Rate Optimisation (CRO) Squad, leading cross-functional delivery across experimentation, service optimisation and digital product initiatives. Responsible for aligning stakeholders, managing delivery and driving engineering execution to improve customer journeys, conversion and business outcomes.
- Currently leading the delivery of a large-scale hospital content programme, aligning SEO, Consultants, GPs and Content Editors to improve the quality and value of content available to patients.
- Led end-to-end delivery and engineering of a hospital web forms improvement project, increasing customer self-service and reducing web form demand by 46% against a 30% target, while generating additional consultant bookings representing £1.12m in potential annual revenue.
- Delivered front-end work to surface available appointments earlier in the journey across three core applications, generating ~450 additional bookings per month and an estimated £4.05m in annual monthly revenue.
- Transitioned 1,100 monthly consultant bookings from a manual workflow to a fully self-serve system.
- Led delivery of the digital Health Assessment journey from design through to release, contributing to ~60% of all bookings.
Dr. Martens plc
Sept 2022 - Apr 2023 (8 months)
Junior Front-end Engineer
Supported delivery of front-end features and improvements across two product teams in an Agile Scrum environment.
- Facilitated stand-ups, retrospectives, backlog refinement, and sprint planning to ensure smooth team delivery.
- Coordinated accessibility improvements across global sites, achieving an 11% increase in compliance.
- Owned delivery of new features, including an enhanced Size Guide and Product Filters, improving user experience.
- Supported A/B testing and data-driven optimisation.
- Reduced technical debt by cleaning up code and resolving bugs.
iChoosr Ltd.
Oct 2018 - Mar 2022 (3 years, 6 months)
Marketing and UX Specialist
Delivered cross-team projects improving user experience, campaigns, and digital journeys.
- Led delivery of improvements to the online joining journey (Solar Together), coordinating designers, CRO, and data teams, and managing testing and implementation.
- Coordinated teams to gather requirements, shape priorities, and keep stakeholders informed.
- Led a UK business line brand consolidation project (Big Community Switch), streamlining marketing materials and improving efficiency in client content production.
- Conducted usability tests and human insight interviews to inform data-driven decisions and optimise user interfaces.
- Transitioned to front-end development, contributing HTML/CSS/Bootstrap and collaborating with DevOps in an Agile Scrum environment.
Education
University of Hertfordshire, UK
Level 6 - BA First Class Honours - 2014 - 2018
Discipline: Marketing with a Year Abroad
Winner of a 2018 Deans Award and Go Herts Award
University of Hertfordshire, UK
Level 6 - BA First Class Honours - 2014 - 2018
Discipline: Marketing with a Year Abroad. Winner of a 2018 Deans Award and Go Herts Award
